玩具反斗城是享誉全球的玩具及婴幼儿用品专门零售商，通过多元化的产品品牌缔造与众不同的购物体验。在亚洲，玩具反斗城目前开设了400多家实体店铺及8家网店，分别位于中国大陆、中国香港特别行政区、澳门特别行政区、台湾地区、文莱、日本、新加坡、泰国、马来西亚及菲律宾。
玩具反斗城（Toys“R”Us），作为享誉全球的玩具及婴幼儿用品专门零售商，于2006年开始进入中国市场。至2018年5月底，在56个城市开设160家店铺，包括北京、上海、深圳、成都、重庆、杭州、宁波、嘉兴、金华、上虞、温州、南京、苏州、南通、无锡、常州、盐城、昆山、扬州、哈尔滨、沈阳、长春、大连、天津、保定、唐山、石家庄、郑州、济南、烟台、青岛、淄博、合肥、武汉、长沙、泸州、赣州、西安、昆明、南宁、广州、厦门、福州、珠海、晋江、中山等城市。玩具反斗城于2012年4月正式登陆天猫商城并在2012年底前将官方网站Toysrus.com.cn全面升级为在线销售网站。通过拓展网上销售平台，玩具反斗城直接为全国超过10亿的消费者提供最丰富的玩具选择，正货保证及玩具安全信心。
玩具反斗城的与众不同之处在于它为客户和购物者提供的“喜出望外”的体验。这种“喜出望外”的体验是多种特色的综合：更多更全的玩具和婴幼儿用品品种，其它市场没有的独家发售的玩具品牌，独特的店面设计和氛围，商品示范和试玩，以及娱乐活动等。
Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. In Asia, Toys“R”Us currently operates a network of over 400 brick-and-mortar stores and 8 web-stores that span across mainland China, Hong Kong SAR, Macau SAR, Taiwan, Brunei, Japan, Singapore, Thailand, Malaysia and the Philippines.
Toys“R”Us made its foray in the China market in 2006. Till the end of May, 2018, it has 160 stores in 56 cities, including Beijing, Shanghai, Shenzhen, Chengdu, Chongqing, Hangzhou, Ningbo, Jiaxing, Jinhua, Shangyu, Wenzhou, Nanjing, Suzhou, Nantong, Wuxi, Changzhou, Yancheng, Kunshan, Yangzhou, Harbin, Shenyang, Changchun, Dalian, Tianjin, Baoding, Tangshan, Shi Jiazhuang, Zhengzhou, Jinan, Yantai, Qingdao, Zibo, Hefei, Wuhan, Changsha, Luzhou, Ganzhou, Xi'an, Kunming, Nanning, Guangzhou, Xiamen, Fuzhou, Zhuhai, Jinjiang, Zhongshan and so on. Toys“R”Us has launched T-mall Store in April 2012 and upgraded independent store Toysrus.com.cn to online shop by the end of 2012. Thanks to the online shop, billions of Mainland customers now enjoy the greatest range of toys, product authenticity and toy safety guarantee from Toys“R”Us.
What differentiates Toys“R”Us is the WOW experience it provides for its customers and shoppers. This WOW experience is a combination of the widest range of toys and juvenile products, exclusive products not available anywhere else in the market, unique store layouts, in-store ambience, product displays and demonstrations, activities and fun.
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