鼎赛龙(上海)商业有限公司 (意大利时装品牌Diesel)Diesel Dragon (Shanghai) Trading Co., Ltd. (Italy Fashion Brand “Diesel”) Diesel品牌以突破传统及带领潮流闻名,一直是牛仔和休闲时尚的领导先锋。在维持其品牌特有的DNA的同时,近年Diesel更进军高级成衣市场,在众多的奢侈品时装品牌中独树一帜。Diesel不断地吸引世界各地的新爱好者,品牌的国际狂热份子分布极广,甚至比意大利北部Molvena的连绵不断的山丘更广阔,而那里便是公司的总部。尽管Diesel在高速扩充,但其哲学与Renzo Rosso在1978年创立的时候一样:他期望的是一个能代表激情、独特和自我表达的品牌。今天,Diesel继续开拓它自己的轨迹。“Diesel星球”现已拥有四千个充满奇思异想的个体;这个充满个性色彩、国际化的群体在各个领域中都抱有冒险及实验的极大热情,从时装设计、平面设计到店铺室内设计、零售和市场推广。Diesel一直在成功改变:每季生产超过三千件新产品,而每一件都经过自由的创作过程,灵感源源不断。 鼎赛龙(上海)商业有限公司作为Diesel在中国大陆地区的总公司,现已在上海、北京、深圳和广州等多个主要城市设有直营店,并在不断发展成长中。 Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Continually attracting new fans from all around the world, the label’s cult international following spans ever farther from the tranquil rolling hills of Molvena in northern Italy, home of the company's world headquarters. Despite Diesel’s extraordinary growth, its philosophy is the same as when Renzo Rosso created it in 1978: he envisaged a brand that would stand for passion, individuality and self-expression. Today, Diesel continues to blaze its own trail. “Diesel Planet” has a population of 4,000 uniquely different people; this colourful, cosmopolitan crowd shares a passion for adventure and experimentation in every field, from fashion design and graphics to store interiors, retail and marketing. Diesel thrives on change: it produces no less than 3,000 new products each season and each one derives from a process of enormous creative freedom, thus ensuring constant innovation. Diesel Dragon Shanghai, as the company for Diesel brand in Main China, has already opened many principle stores in main cities like Shanghai, Beijing, Shenzhen and Guangzhou, etc. We are continually developing with our passion for Diesel planet.
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