笔克(Pico)是誉满全球的全方位品牌激活专家，擅长吸引受众、创造体验、激活品牌。
笔克代表着创意满盈、启发灵感的泉源，以全方位品牌激活创造有效而深刻的品牌体验，从精辟独到的策略和巨细无遗的执行，使客户的品牌焕发魅力姿彩。
笔克专心致志提供以体验设计为本的解决方案，传承半世纪以来的卓越往绩，今天的服务已然糅合先进科技、精辟内容，以及各式制作服务，将惊喜带到世界每个角落，为受众创造身临其境的体验。
我们深谙客户营商考量，并主动满足其所需，务求缔造最理想投资回报。“笔克+”采用整合营销及数据为本的解决方案，将启发自新颖科技的创意，糅合实体空间及实时体验；进而创造扣人心弦、深刻而持久的体验，以达致***成效──引起受众的期冀共鸣、鼓动受众跃跃欲试的情绪，以及量化受众对品牌的忠诚度。
我们的专业团队逾2,000名专才遍及全球近40个城市，加强我们纵横国际市场的实力。除了来自不同文化背景及熟悉各行业运作的国际团队，我们还有分设于各地区近100,000平方米的现代化生产设施，使我们得以透过各种激活平台，由展览与活动、零售、主题环境、视觉识别、体育营销与临时场地设施、场馆管理与顾问，以至内容、推动赞助、线下互动营销、线上互动营销，以及数码与科技解决方案等平台，笔克都能优而为之，达成客户交托的使命。
笔克集团在香港《Marketing》杂志“2017年度营销机构大奖”中勇夺“B2B营销机构”银奖及“活动营销机构”铜奖。2017年年底，集团于《CEI Asia》杂志所举办的“CEI读者之选”大奖中获选为亚太区“***项目策划机构”；在北美《Special Events》杂志“顶尖项目策划公司五十强”中，自2012年起连续六年皆榜上有名。
Pico is a global leader in Total Brand Activation. We specialise in engaging people, creating experiences and activating brands.
Innovative, insightful and inspired, Pico brings brands to life and creates experiences through Total Brand Activation – from strategy to execution.
Leveraging a track record in experience design that spans half a century, Pico creates immersive audience engagements which harness the power of technology, content and our many production services – delivering extraordinary experiences to millions of people around the world.
In addition, we understand and address the commercial imperatives of our clients. Pico+ uses an integrated marketing and data-driven approach to optimise return on investment by synergistically blending technological creativity with face-to-face real life engagements; ultimately transforming brand experiences into compelling and long-lasting results that ignite interest, stimulate trial and generate loyalty in measurable ways.
Our strength is inspired by the diversity of our some 2,000 professionals working in around 40 major cities worldwide and from the depth of our understanding of different cultures and industry practices. Backed by about 100,000 sq. m. of modern production facilities, we are a global leader empowered with the capability to achieve our clients’ missions across multiple activation platforms – from exhibitions and events, retail, themed environments, visual identity, sports marketing and overlays, and venue management and consultation; to content, sponsorship activation, below-the-line and above-the-line engagement marketing, and digital and technology solutions.
The Pico Group won a Silver award in the B2B Agency category and Bronze in the Event Agency category at Marketing Magazine’s Agency of the Year Awards 2017 in Hong Kong. In late 2017, CEI Asia magazine’s Readers’ Choice voted us the Best Event Agency in Asia Pacific. In North America, we have been listed as one of Special Events magazine’s 50 Top Event Companies since 2012.
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