Burton品牌简史：1977年单板滑雪运动创始人之一的Jake Burton（译音：杰克.波顿）在美国维蒙德州的伯灵顿市创建了单板品牌公司“BURTON”及单板生产工厂。初期主要是为了单板爱好者设计及生产单板，经过40年的发展BURTON经营范围也从之前单一的单板制造商变为包括单板、固定器、雪鞋、滑雪服、箱包、功能性户外服饰及功能性休闲服饰等各个领域。在现阶段的全球单板产业链里BURTON是不可忽视的主导品牌，目前为止BURTON这一个品牌的市场占有率可以达到全球单板产业的70%。Burton Histroy:In 1977, Jake Burton, one of the pioneers who started snowboarding, founded the first snowboarding company Burton and snowboarding factory in Burlington, Vermont, USA. Initially making snowboards was only for snowboarding fans. After 30 years of development, Burton has become No.1 snowboarding brand in the world with 4 other affiliated brands. The business has expanded from sole snowboard manufacturer to all fields including snowboards, bindings, boots, outerwear, bags and luggage, technical apparel, etc.Burton is a leading brand in nowadays’ snowboarding industry in the world. So far, Burton’s market share reaches 70% in the global snowboarding industry.Burton赛事与奥运会从品牌成立的那一天起BURTON就一直为推广单板滑雪运动做着努力，不论是产品或是相关的推广活动及比赛BURTON永远走在单板滑雪产业的前端。1982年BURTON率先在美国举办了国际级的单板赛事“US OPEN”并且取得了空前的成功。也正是因为“BURTON”的不懈努力使单板滑雪U型槽和单板滑雪障碍技巧这两个项目成为了冬奥会的固定项目。Burton Events and OlympicsSince the day Burton was created, the brand has been dedicated to the sport of snowboarding. No matter it is for the products promotion or sports games, Burton has always been standing in the leading position of snowboarding industry. In 1982, Burton originally held the first worldwide snowboarding championship ‘US Open’ in the US and made a whole success.And thanks to Burton’s continuous effort, ‘half pipe’ and ‘slope style’ became 2 long-term sports in winter Olympics.Burton赞助的国家队包括：美国、加拿大、中国、日本、澳大利亚、俄罗斯、芬兰、挪威、瑞典、瑞士等。另外BURTON还会单独赞助很多世界各地的知名单板滑雪运动员。以上届冬奥会为例，男女子单板滑雪U型槽和单板滑雪障碍技巧这两个项目中取得前十名的运动员都有BURTON提供的相关产品赞助。National teams that are sponsored by Burton are including:USA, Canada, China, Japan, Australia, Russia, Finland, Norway, Sweden and Switzerland, etc. Burton also sponsors famous snowboarding athletes all over the world. Take 2014 winter Olympics as an example, all top ten athletes in men’s and women’s half pipe and slope style are either partially or fully sponsored by Burton.
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